01
Search
Account structures that survive PMax, keyword tiers, negative-keyword discipline, ad-copy testing every two weeks.
Google Ads, run by people
who actually negative-keyword.
At Digital Wolf, every click counts. We specialise in tailored pay-per-click campaigns that drive meaningful traffic and help you achieve your business goals — across Google AdWords, Shopping, Performance Max, and YouTube.
Capabilities
Every Google surface, run from one room.
Search through to YouTube through to programmatic — under one strategy.
02
Shopping & PMax
Merchant Center hygiene, feed optimisation, segmentation strategies that stop PMax from cannibalising brand search.
03
YouTube Ads
In-stream, in-feed, Shorts. Built for memory, measured in lift — not the same six-second cuts everyone runs.
04
Display & remarketing
Audience-tiered remarketing, brand-safe placements, frequency caps that don't waste your warm audience.
05
Tracking that actually works
GA4, GTM, server-side conversions, Enhanced Conversions, offline imports. The numbers in your dashboard match the bank.
06
Creative for performance
In-house design + copy + video. 20+ new creatives a month, weekly winners moved to evergreen, fatigued ones retired.
How we buy
Principles we don't bend.
01
Spend you can defend.
Every rupee maps to a decision someone took. We don't run dashboards that hide cost. The weekly read says what we spent, what we got, and what we'd change — even when the answer is uncomfortable.
- One source of truth for spend and return.
- Incrementality testing on the largest 20% of spend.
- Quarterly media mix re-evaluation.
02
Your accounts. Your data.
Google Ads, Merchant Center, GA4, GTM and conversion APIs are set up in your name on day one. No agency-locked properties, no surprise migrations.
- Accounts under your MCC or directly under you.
- Server-side tracking implemented to your CRM.
- Documentation written so your next team can pick up cleanly.
03
Management fee, not a percent of spend.
We charge for the work, not the media. Bigger budgets shouldn't quietly cost more management — the work doesn't scale 1-to-1.
- Flat monthly fee tiers.
- Transparent invoicing — media direct from you to Google.
- Quarterly review of scope versus fee.
Recent wins
A taste of the numbers.
4.7×
ROAS · D2C apparel · 6 mo
D2C · Pan-India
Scaled spend 3× while ROAS held steady.
Creative system + PMax segmentation + server-side conversions.
-41%
Cost per lead · 90 days
Education · National
A coaching brand that pruned its tyre-kicker leads.
Audience pruning + intent-matched copy + lead-quality scoring.
+₹6Cr
Revenue, year 1 · same budget
Healthcare · Tier-1
A clinic chain that doubled bookings, held the budget.
Location-aware Search + GBP-led local play + audience layering.
PPC pricing
Three retainers. Flat fees.
Single Channel
₹50K/ month
Google Search only, run end-to-end with our creative team in the loop.
- Search campaigns + remarketing
- 12 creatives / month
- Weekly written read
- Up to ₹6L media / month
Cross-channel
₹1.2L/ month
Search + Shopping/PMax + YouTube, treated as one funnel.
- All Google surfaces
- 25+ creatives / month
- Bi-weekly working session
- Up to ₹20L media / month
Scale
₹3L/ month
For brands spending ₹40L+ a month who want a senior pod.
- All channels + DV360
- Dedicated buyer + creative lead
- Incrementality & MMM-lite
- Quarterly board-ready review
PPC FAQ
Google Ads, with fewer myths.
What is PPC advertising?
PPC is an online advertising model in which you pay for every click of your ad. It''s a very fast way to drive traffic to your website.
How do I know whether PPC or Google Ad Management is right for me?
PPC is great if you need immediate traffic, targeted audience reach, and measurable results. If you wish to make a strong online presence, we as a Google Ad Management agency will help your business grow quickly.
How much should I spend on PPC?
That depends on your business objectives, industry, and level of competition. We''ll help you set up a budget that''s consistent with your goals and gets the best ROI.
When will I begin seeing results from my PPC campaigns?
You''ll see instant traffic once your ads are live, but performance improvements — like increases in conversions — take a few weeks as we dial in the campaign.
Which platforms do you use for PPC campaigns?
We run campaigns on multiple platforms — including Google AdWords, Facebook, Instagram, and more — so your ads reach the right people.
Why hire Digital Wolf as my PPC ad agency?
Our team of PPC advertisers is committed to delivering clicks that result in real conversions. We make tailored strategies, continuously optimise, and track every result for the best ROI.
Begin
Show me an honest
read of my ad account.
Free 30-minute audit. We pull your last 90 days of Google Ads and tell you where the leak is.