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Notes from
the studio.

The Digital Wolf journal — quiet, considered writing on search, social, paid media, and the craft of running a modern digital studio. No listicles. No "5 hacks". Promise.

~ 1 essay / fortnight No tracking pixels No popups

Why every educational institute needs a stronger social media presence — and what to actually post.

Social 9 min read May 2026

Most education brands are still posting brochures. We unpack a three-pillar editorial model from our work with coaching brands — the one that quietly out-converts every shiny campaign you'll run this year.

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SEO7 min

The 90-day SEO map we hand new clients on day one.

A framework that turns "we should do SEO" into a real, dated plan. Plus the four diagnostic questions we ask before writing it.

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Paid media6 min

Creative is the strategy. Targeting is mostly solved.

Why we ship 30+ ad creatives a month for every active account — and the testing cadence that makes that volume actually worth it.

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Brand11 min

A brand system that survives the second redesign.

Most brand systems break the moment a new CMO arrives. Here's the structural choice that lets a system stretch instead of snap.

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SEO8 min

How to write a page that ranks and still sounds like a human.

Five edits we make to every long-form page before it ships — none of which involve keyword density spreadsheets.

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Studio life5 min

Why we cap the studio at ten people.

A note on the trade we made nine years ago — and why bigger has never been a goal, even when the demand was there.

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Web9 min

Why we still build server-rendered websites in 2026.

A quiet defence of boring, fast, accessible websites — and the conversion data that keeps proving the case.

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Social6 min

The four reels formats that quietly outperform the rest.

From 9 months of testing across F&B and education accounts: the formats we keep coming back to, and the ones we've quietly retired.

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Paid media7 min

An honest read of Performance Max, 18 months in.

When it works, when it cannibalises, and the three account structures we now default to.

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Brand10 min

A small studio's guide to writing brand voice that's actually useful.

The five questions we ask in week one — and the kind of voice document that survives contact with the calendar.

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Notes from the studio.

Why every educational institute needs a stronger social media presence — and what to actually post.

One essay. Every other Friday. Worth opening.

Have a topic you'd like us to write about? We read every note.

Like the journal? The work is calmer.

Notes from
the studio.

One essay. Every other Friday.
Worth opening.

Like the journal?
The work is calmer.